IF we spend as much cash money as we can
THEN the owners of Matching Half will spend 200% of profit on a bike trailer and reusable food storage containers.
23 Oct 2010
03:00PM - 06:00PM
Matching Half Cafe
1799 McAllister St
San Francisco, CA 94115, USA
Want that feel good feeling? Join the Wigg Party in helping support a small local business do something awesome for our neighborhood: They've committed 200% of what **WE** spend to purchasing a bike trailer so they can haul produce from a farmer's market car-free.
Matching Half Cafe brought in 300% of what they would normally make on a rainy Saturday afternoon. The NOPA community showed up in force, brought live music and a whole lotta bikes. Matching Half put $863 dollars towards a bike trailer, reusable food storage containers, and piloting the use of organic milk.
This campaign was also featured in a national TV broadcast on PBS, viewable here: http://www.pbs.org/wnet/need-to-know/culture/video-using-carrots-not-sticks-to-get-companies-to-do-good/10308/
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